Network Monthly Luncheon - May 15, 2024

Transformative Art at the Garde Arts Center – Jeanne Sigel

     Be sure to join us Wednesday, May 15, 2024 at 11:30 am Langley's Restaurant at Great Neck Country Club, 28 Lamphere Road, Waterford, for our Monthly Luncheon, $25 for all registered by midnight Sunday, $30 cash or check only (no credit cards) at the door (walk-ins welcome), includes gratuity and tax.      

     Jeanne Sigel has been an innovative marketer and a strategic advocate for the arts for over 40 years. As the Marketing and Development Director for the historic Garde Arts Center in New London, CT, she has leveraged her passion for arts and culture to create compelling narratives, invigorate audiences, and helped propel the institution's community partnerships into the spotlight as the “Outstanding Theater in America” by the League of Historic Theaters.
     With a keen ability to understand market trends, she navigates the complexities of contemporary marketing strategies and guerilla marketing to effectively align the Garde Arts Center with its core audience's demand and interests. She embraces the power of storytelling, employing it as an authentic tool for engagement and to make the arts more accessible to people from diverse backgrounds.
     Sigel's marketing philosophy prioritizes the value proposition of the arts. She believes in communicating not just the functional attributes of a performance, but in highlighting the transformative, evocative experiences that make the arts so indispensable to society. Her campaigns are meticulously designed to resonate with the audiences, promoting active participation rather than passive consumption.
     In her role, Sigel has led numerous successful campaigns that have not only boosted ticket sales, but also reinforced strong relationships with patrons, sponsors, and the community. Her tireless dedication to promoting the arts is rooted in her belief that they play a crucial role in enriching lives and fostering societal growth.
     With a rich blend of creativity, strategic insight, and an unwavering commitment to promoting the transformative power of the arts, Jeanne Sigel stands as a respected figure in the world of arts marketing. Her work continues to foster an environment where the arts are not just seen and heard, but deeply felt and appreciated.